In 1991, New Zealand couple Chris and Colleen Bennett searched for a soft, flexible shoe that would stay securely on their 9-month-old daughter’s feet and found only unsuitable hard-soled shoes. And so, Bobux was born! The first Bobux shoe used soft leather and suede with elastic around the ankle to ensure it stayed on even the most wriggly feet! A true family business (Chloe herself is now part of the team!), Bobux stays loyal to their original mission to create practical shoes for healthy feet for babies and toddlers – now in a variety of ranges.